Job Description
Job Description
POSITION SUMMARY
The Web Experience Manager serves as the primary liaison between Management Company (ManCo) clients and the web development team, supporting the execution and ongoing management of web development and web service requests. This role gathers requirements, defines scope and expectations, and works closely with internal developers and/or third-party vendors to ensure timely, accurate delivery of websites, landing pages, email engagement drips, and related web initiatives. The Web Experience Manager communicates timelines, pricing, and status updates to ManCo clients, proactively addressing risks, delays, or issues.
This position partners on the intake, prioritization, assignment, and tracking of web development and service tickets for assigned communities. The Web Experience Manager ensures work is properly scoped, routed, and completed, balancing workload across internal resources and external partners while maintaining alignment with business objectives, brand standards, and platform requirements.
Quality assurance is a core responsibility of this role. The Web Experience Manager reviews all web deliverables to ensure accuracy, functionality, performance, and optimal user experience, and monitors ongoing site health. This role stays informed on website best practices, marketplace trends, and HubSpot updates to ensure supported websites and services are functioning correctly and performing at a high standard.
This position is fully onsite, with a standard workday scheduled from 8:00 a.m. to 5:00 p.m.
ESSENTIAL DUTIES AND RESPONSIBILITIES
The following duties are normal for this position. This list is not to be construed as exclusive or all inclusive. Other duties may be required and assigned.
- Serve as the primary contact between Marketing leadership, STAT Marketing Agency teams, ManCo clients, and other stakeholders to ensure the final website presence aligns with business objectives
- Gather requirements, define scope, and manage clear communication of web development status, timelines, costs, and content needs throughout the project lifecycle
- Partner on the intake, prioritization, assignment, and tracking of web development and web service requests using established project management tools
- Ensure projects and service requests are executed on time, within scope, and within budget, proactively communicating risks, delays, or changes
- Develop and manage production workflows to support consistent quality assurance review and acceptance prior to launch
- Maintain consistency and quality across all platforms and assets by performing quality assurance checks ensuring the accurate implementation of digital properties
- Maintain oversight of brand compliance across all websites, including content, design, and user experience standards
- Coordinate website updates and enhancements including content addition, design changes, HubDB content, and features making updates as needed
- Manage content module to ensure brand consistency, content accuracy, and a seamless user experience across all sites
- Oversee the gathering and validation of website assets for new communities including photos, floor plans, and community information ensuring adherence to brand guidelines
- Own quality assurance standards and serve as the final review checkpoint for all web development, service requests, and site updates
- Conduct pre- and post-launch QA to validate functionality, content accuracy, integrations, tracking, accessibility, and overall performance
- Monitor ongoing website health, proactively identifying and resolving errors, performance issues, and user experience gaps
- Stay current on web best practices, marketplace trends, and HubSpot updates, recommending improvements to ensure optimal site performance
- Partner with internal/external agency teams to ensure proper technical structures, on-page optimizations, and meta data and tracking tags are implemented correctly
- Partner on the development and execution of landing pages in support of lead generation and nurturing initiatives
- Collaborate with conversion optimization and marketing teams to implement conversion opportunities including subscriber programs and email drip campaigns
- Work with the Content team to distribute content across proper sites and implement gated content when required
- Drive HubSpot Best Practices Adoption: Stay informed on evolving HubSpot best practices for web and email marketing.
- Manage development and execution of the HubSpot ecosystem ensuring website templates, pages and email components are launched accurately and on schedule
- Perform other duties as assigned
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Educational Requirements and Experience:
- Bachelor’s degree in marketing, communications, or business preferred with a minimum of 5-7 years of proven digital marketing and/or communications experience
- Time management and multitasking skills with the ability to prioritize tasks
- Exceptional written and verbal communication skills with the ability to produce clear, compelling content for short or long-formats
- Strong editing and proofreading skills with working knowledge of AP Style
- Experience with enterprise-level platforms for social media management, web development and design tools such as Canva or similar platforms
- Proficiency in Microsoft Office including Word, PowerPoint, Excel and Teams
- Experience with Marketing Automation and content management systems (CMS).
- Capacity to function in a fast-paced, high-pressure environment
- Ability to follow direction, incorporate feedback and collaborate effectively across teams
- Ability to build relationships and articulate ideas well with a keen attention to detail.
- Good communication and interpersonal skills
- Ability to work with teams and collaborate
- Innovative spirit, receptive to change and substantial organizational growth
- Intense work ethic with a dedication to teamwork and relationship building
- Strong attention to detail and deadlines
- Multitasking skills for handling multiple projects, cross-divisionally
- Critical thinking skills for identifying and addressing concerns
Knowledge, Skills and Abilities:
Language Skills: Above average communication skills.
Mathematical Skills: Ability to calculate figures and amounts such as discounts, interest, commission’s proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.
Reasoning Ability: Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.
Other Skills and Abilities: Ability to track, analyze and report data on ROI, CPL and CPM. Excellent writing, grammar, editing, copywriting and presentation skills required. Ability to multi-task in a fast-paced environment.
ENVIROMENTAL AVAILABILITY
Works primarily indoors in a climate-controlled setting.
PHYSICAL REQUIRMENTS
The physical demands described below are representative of those that must be met by an individual to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit, talk or hear for long periods of time. The employee frequently is required to use hands or fingers to handle, or feel and reach with hands and arms. The employee is occasionally required to stand and walk for long periods of time. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, and ability to adjust focus.