Performance Insights Ops Analytics Specialist

Job Description

Job Description

Become the newest member of our exciting team at SROA Capital as we redefine self-storage!

At SROA, we offer a career and opportunity to grow. We strongly believe in growing our talent and promoting within. We are proud to be honored as one of the TOP WORKPLACES of South Florida by the Sun Sentinel two years in a row.

SROA Capital is a vertically integrated private equity real estate and technology platform that has evolved into a global asset manager with a successful track record of providing risk adjusted returns to its partners through its focused strategy of investing in self-storage. SROA is headquartered in West Palm Beach, FL and has invested, redeveloped, and developed self storage across the risk spectrum in major and secondary markets across the United States under the brand Storage Rentals of America and the UK under the brand Kangaroo Self Storage with approximately 900 employees globally.

The Performance Insights & Operations Analytics Specialist supports data-driven decision-making across marketing and operations by executing on reporting, analytics, and performance measurement initiatives. This role is hands-on and detail-oriented, ensuring that marketing data is accurate, accessible, and actionable. You will partner closely with the Director, Marketing Data Strategy & Analytics, as well as with internal stakeholders across marketing, analytics, and IT, to deliver reliable performance reporting, surface key insights, and identify opportunities that enhance marketing efficiency and business impact.

Duties and Responsibilities

• Build and maintain recurring dashboards and reports in Power BI and other analytics tools to track marketing and operational performance.
• Analyze campaign, website, and conversion data to identify trends, performance gaps, and opportunities for optimization.
• Ensure accuracy and consistency across all marketing data, reports, and tracking systems.
• Maintain campaign tagging, attribution, and conversion tracking across channels; manage UTM parameters, pixel setup, and event measurement.
• Support media budget tracking, forecasting, and reconciliation, ensuring alignment with Finance and Operations.
• Provide reporting and analytical support for performance review meetings and ad hoc business analyses.
• Collaborate with internal teams and external partners to streamline reporting processes and improve operational efficiency.
• Use marketing analytics platforms (Google Analytics, Power BI, SEMrush, etc.) and automation tools to enhance reporting workflows and data insights.

Qualifications

• Bachelor’s degree in marketing, business analytics, or a related field preferred or equivalent practical experience.
• 2-4 years of experience in marketing analytics, digital marketing operations, or related data/reporting roles.
• Strong proficiency with Excel and data visualization tools such as PowerBI or Tableau.
• Knowledge of Google Analytics, UTM tracking, and digital performance metrics (CTR, CPA, CVR, etc.)
• Experience managing large data sets and ensuring data quality.
• Strong organizational skills and attention to detail.
• Ability to communicate findings clearly and collaborative effectively with cross-functional teams.
• Familiarity with project management tools (Jira, Monday.com, Asana) is a plus.
• Curiosity and continuous improvement mindset, always looking for better ways to gather insights and optimize workflows.

SROA Offers:

• Competitive pay with bonus potential
• UKG Wallet – on-demand pay option
• 100% paid medical coverage options for employee-only
• Dental and vision plans for optimal care
• Eight (8) paid holidays
• Generous Paid Time Off (PTO), increasing with years of service
• Paid Maternity and Parental Leave for growing families
• 401(k) with substantial employer match and 100% immediate vesting
• Flexible Spending Accounts (FSA), Health Savings Accounts (HSA), and Dependent Care Flexible Spending Accounts (DCFSA) for tax-advantaged savings
• GAP Insurance for added financial protection
• Employer-paid Life Insurance and Short-Term Disability coverage
• Long-Term Disability (LTD) coverage for added peace of mind
• Pet insurance – because your pets are family too
• Storage Discounts to help you declutter and organize
• Access to Voluntary Benefits for personalized coverage
• Learning and development opportunities to maximize your potential and excel in your career
• A great culture that values collaboration, innovation, and inclusivity

SROA is an Equal Opportunity employer and uses the federal government E-Verify system to verify employment eligibility.